The Power of Polls: How FK Partizan's Mobile App is Driving Fan Interaction and Social Responsibility
Polls and surveys are something that Appworks' partners are able to use regularly to engage their users. But FK Partizan Belgrade's app is connecting this to the good cause.
Football fans are some of the world's most passionate and dedicated supporters. They live and breathe their team, following their every move on and off the field. With the rise of mobile apps, fans have a new way to engage with their favourite teams and players, even when no games are being played. FK Partizan Belgrade's mobile app is one such app that offers unique features to keep fans engaged and connected. One of the most exciting features is the Man Of The Match poll after each game.
The app offers fans an exclusive opportunity to select the best player on the pitch in a finished match. The winner is announced mid-week, and their partnering betting company gives a financial award to the player, who selects the charity to which this money is awarded. This feature drives fan engagement and connects it to a good cause, making it a win-win for everyone involved.
One of the key benefits of this feature is driving fans to the usage of the app when there are no games, connecting it with a good cause. Fans are more likely to open the app regularly to participate in the poll, even when there are no live games. This keeps them engaged with the team and the app, creating a stronger connection. It also helps keep the team's brand in mind, even during the off-season.
Another benefit of this feature is that it provides valuable data for the team and its sponsors. The poll results give insights into which players perform well and who are popular among fans. This information can be used to make strategic decisions, such as which players to feature in marketing campaigns or who to sign for the next season. Sponsors can also benefit from this data, as they can see which players are generating the most buzz and engagement among fans.
The Man of the Match feature promotes social responsibility and giving back. The fact that the winning player chooses the charity to which the financial award is donated highlights the importance of supporting good causes. It shows that the team and its players are not just focused on winning games but also on making a positive impact in their community. This can help the team attract new fans who value social responsibility and philanthropy.
During the world cup break in Qatar which lasted for more than three months (for fans of football clubs, it felt like an eternity) fans were left with nothing to do but wait for the next season to start. But FK Partizan decided to do something different. They created an initiative to keep their fans engaged during the break.
They organized weekly quizzes in the app that consisted of ten historical questions about the club. The fan who solved the quiz with the most correct answers first would receive a reward from the club. The quizzes were designed to test fans' knowledge of the club's history, and by doing so, the club was able to show that they value their fans' knowledge and passion for the club.
At the end of the 2022-2023 season, FK Partizan has also introduced voting for the player of the season, which encourages more fan involvement and engagement. By allowing fans to have a say in the Player of the Season award, FK Partizan shows they value their fans' opinions and input. This creates a deeper connection between the fans and the club, as fans feel more invested in the team's success.
In the end, a mobile app is only as good as the features it provides. With more and more teams and organizations adopting mobile apps, it's clear that the future of fan engagement is mobile.
FK Partizan's mobile app is an excellent example of how it can drive fan engagement and connect it with social responsibility. The Man of the Match and Player of the Season poll features are just one of the many ways the app changes the game and keeps fans connected to their team. By providing valuable data, promoting social responsibility, and driving engagement even during the off-season, this feature is a win-win for everyone involved.